Robert Kulbick Joins Cypress Care as Chief Marketing Officer
Business Wire, Feb 5, 2008
ATLANTA — Cypress Care today announced the appointment of Robert (Bob) Kulbick to the position of chief marketing officer. Recognized in the risk management industry for his leadership and expertise, Kulbick will direct Cypress Care’s sales, account management and marketing teams as they support Cypress Care’s strategic growth initiatives. He brings more than 15 years of experience in product and service marketing, client relations and business development to Cypress Care’s senior leadership team. As the former president and chief executive officer of RSKCo and Crawford Integrated Services, Bob has expertise developing and implementing new systems for managing claims and standardizing the workers’ compensation claims-reporting process.
“As health costs continue to increase, we expect that Cypress Care’s clinical and technical expertise in pharmacy benefit management and ancillary health care solutions for reduced costs will play a key role in the company’s accelerated growth,” said David A. George, chief executive officer of Cypress Care. “Bob will play a critical part in this growth and we are excited to have him on our executive team.”
In addition to his role as CEO for two of the largest third party administrators in the country, Bob also held senior leadership positions at ACE, AIG, Inc., Kemper, Procter & Gamble and Frito Lay, Inc. Bob is a graduate of the United States Military Academy at West Point and has an MBA from the University of Scranton in Pennsylvania.
“I am excited to join Cypress Care in its mission to help our customers improve their financial and clinical outcomes and to help people get back to work and back to life following an injury,” said Kulbick
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